Michelle Lee, right, and daughter Bailey Ruiz, who run Black Card Matchmaking in Naples. Photo courtesy Michelle Lee
Local News
The search for something real
Inside the challenges, risks and alternatives shaping dating in Southwest Florida
When it comes to finding love in Collier County, singles say the odds can feel stacked against them. A 2024 study from Spokeo ranked Florida as the worst state for dating, while another highlighted the challenges of starting over after 50 in Southwest Florida. Behind the numbers are stories of frustration, resilience and a growing demand for alternatives to the swipe-right culture.